Data consultancy helps organisations get more value from the data they have access to. This might mean evaluating campaign performance, identifying trends, profiling key audience groups, or supporting a strategic decision with evidence-based insight. Our consultancy services work with a wide range of data — not just customer records — to support whatever challenge you’re facing.

We work with all kinds of datasets: first-party data, licensed third-party data, public domain data, or aggregated market feeds. Whether you’re using CRM exports, sales data, survey results or external audience profiles, we tailor our consultancy to suit. As long as the data is reliable and compliant with regulations, we can work with it.

Each project is different. Some focus on understanding an audience or market segment; others evaluate past campaign performance, test new propositions or explore forecasting. We define a clear scope upfront, including what data we’ll use, what methods we’ll apply, and what outcomes you can expect.

Yes. If you’re not sure what data you have or what shape it’s in, we can help you assess it and determine what’s usable. We can also recommend or work with external data sources if needed to fill any gaps.

We also offer data cleansing services.

Not at all. While many of our clients work in marketing, our consultancy supports business development, product, operations, and strategy teams as well. Any department looking to make better decisions through data can benefit.

Yes — all data we work with is handled in line with GDPR and other applicable regulations. We use secure systems, ensure traceability, and will only use data that you have the right to analyse or share.

Yes. While our primary focus is strategic guidance, we offer in-house technical analytics too — including data modelling, forecasting, segmentation, clustering and attribution. If your brief requires specialist support, we’ll build it into the plan.