Direct mail marketing involves sending physical promotional materials — such as letters, postcards, catalogues or brochures — directly to a targeted group of recipients via the postal system. For enterprises, this means reaching customers in a way that feels personal and tangible, with messaging tailored to their needs. With Integra, this process is entirely data-driven, ensuring that your campaign is highly targeted, GDPR-compliant and designed for maximum impact.

Yes, and arguably more so than ever. In an era of digital fatigue, direct mail stands out by offering a tactile, trusted interaction that consumers engage with in their own time. Open rates for direct mail are significantly higher than those for email, and with the right targeting and creative, it consistently drives strong response rates and measurable ROI for enterprise brands.

Audience targeting begins with data. At Integra, we own and manage a substantial volume of highly detailed attributes at a property level, which enables us to build precise audience segments tailored to your campaign goals. Whether you’re targeting based on geography, behaviour, demographics or purchasing habits, we help you reach the right people with the right message.

Absolutely. Modern print technology allows for tailored messaging at scale — from personalised offers and imagery to campaign-specific content. While B2C campaigns are typically addressed at the household level (e.g. “Occupier” or “Homeowner”), B2B campaigns can be personalised by name and job title. Whether you’re mailing to 10,000 or 1 million recipients, we ensure each piece feels relevant — driving higher engagement and a stronger connection with your brand.

We offer an end-to-end service tailored for enterprises. This includes campaign planning, audience targeting, high-quality print production, fulfilment, and analytics. We also support integrated multichannel campaigns that combine mail with digital touchpoints for even greater impact.

Integra is fully GDPR-compliant. We only use highly detailed attributes at a property level and are meticulous about data governance. Our compliance protocols include data encryption, secure handling, and audit trails throughout the campaign lifecycle. You can trust that your brand’s reputation and your customers’ privacy are protected at every step.

Yes. Direct mail works particularly well as part of an integrated marketing strategy. We can incorporate digital triggers such as personalised URLs (PURLs), QR codes, and unique discount codes to bridge offline and online channels. This not only improves the user journey but also makes it easier to track and measure campaign effectiveness across all touchpoints.

Each campaign includes unique identifiers — such as tracking codes, dedicated URLs, or customer-specific offers — that allow us to measure engagement and conversion. Post-campaign, we provide a detailed report covering response rates, geographic and demographic performance, cost per acquisition and overall return on investment.

We work with clients across sectors including retail, financial services, utilities, telecoms, automotive, and more. Direct mail is particularly valuable when you need to engage high-value customers, reactivate lapsed audiences, or deliver complex, high-consideration messaging. It’s a flexible format that can be adapted to almost any objective.

Timelines vary depending on the complexity of your campaign, but most enterprise-level mailings take around 4–6 weeks from brief to delivery. This includes data planning, creative development, print production, and fulfilment. For clients with ongoing programmes, we can implement rolling or reactive campaigns with much shorter lead times.

Yes. While our core expertise is within the UK and Europe, we regularly support international campaigns that require multi-language content, cross-border fulfilment, and data compliance across multiple jurisdictions. Our team will advise on best practices and ensure smooth execution wherever your audience is located.

Sustainability is a growing priority in the direct mail industry and for us, too. We offer a range of environmentally responsible options, including FSC-certified paper, carbon-balanced printing, and recycled packaging. In addition, our data-led approach ensures minimal waste by targeting only those most likely to engage.