Postal marketing is sending out communications about your product or service, you guessed it, by post.
When people say ‘marketing’ we now think they’re automatically referring to digital. Websites, social media, pay-per-click and banner ads are included in every solid marketing plan. PR is no longer about getting a feature in the local newspaper but about building backlinks and SEO.
When was the last time you saw postal marketing as a key feature of a marketing plan? Does that mean it’s ‘dead’? Well, the stats don’t seem to say so, in fact, In the last ten years advertising mail volume has increased by 87% and expenditure has increased by 118% according to research by Central Mailing. It’s actually growing at a rate nearly 4 times faster than advertising as a whole.
B2C Cases for Postal Marketing
It’s estimated that mail direct to consumer generates £27 billion worth of business in the UK each year. Over half of people in the UK have purchased after receiving an advertising mailer.
B2B Cases for Postal Marketing
When reaching out to business owners, they open 82% of post they receive. Of the 36% of managers who have responded to a mailing, 12% spent £200-£500 and 1% spent £5,000 to £10,000.
Postal vs Digital Marketing
60% of consumer advertising is opened and 40% is read. This is three times the open rate of email marketing. Whilst postal marketing can be more expensive, the returns are approximately £14 to every £1 spent, varying by sector and how warm your leads are.
Where should you start?
The key to great postal marketing that delivers a return on investment is the targeting. We have 14 million contacts across 5.5 million companies for postal marketing with access to 100 layers of business insight to use for targeting. We also have an enriched property file covering 32 million households which can be used alongside our pre-movers and post-movers data.
We can curate a bespoke data file to target the right customers at the right point in their purchase journey to find value in your offering with postal marketing. We can team you up with our partner organisation who can use the data file to create and send mailers out to your ideal customers.
Call 020 3369 0130 or fill out our contact form to find out more about how we can help achieve your business goals.