Driving Smarter B2B Marketing Through Data Insight
Challenge
Many UK businesses across telecom, training, and eCommerce sectors face common challenges: underperforming marketing campaigns, low customer engagement, and limited insight into their existing customer base. While they collect transactional data, they often struggle to extract meaningful insights or clearly identify their best customers.
Without this understanding, targeting new prospects and deploying effective marketing strategies becomes difficult. These businesses come to Integra Data Solutions needing a smarter, data-led way to define their Ideal Customer Profile (ICP) and reach audiences that are more likely to convert.
Approach
With our proprietary UK B2B database of over 6.5 million businesses, we start by analysing a client’s existing customer data — focusing on transactional and engagement metrics — and map it against our comprehensive dataset. This allows us to create an accurate ICP model based on factors like company size, industry, geography, buying behaviour, and other relevant business attributes.
Once the ICP is defined, we support campaign activation through precise targeting, most commonly via direct mail or email marketing. These channels enable us to connect directly with decision-makers and deliver highly relevant messaging, which significantly boosts campaign efficiency.
Results
Clients consistently report improved ROI and higher conversion rates through our targeted strategies. By focusing on businesses that match the ICP, campaigns reduce wasted spend and significantly increase overall marketing effectiveness. We help to reduce the scattergun marketing approach, and tighten the campaign’s focus on the ICP who is most likely to convert.
Outcome
The strength and depth of our proprietary data, combined with hands-on analysis and execution, is what sets us apart. We’re able to transform raw data into actionable strategy, helping businesses gain a deeper understanding of their customers, target better prospects, and grow more effectively. This data-driven approach to B2B marketing drives smarter campaigns that deliver measurable business growth.