How it works
Case studies
Insights
About
Speak to an expert →
Guides, opinion and results from the Integra team. Practical thinking on how to target better, waste less and get more from the data you already hold.
Enhancing your existing data can deliver just as much value as acquiring more. Watch below as Integra Data Solutions co-founder James Neale explains how deeper insight transforms how you approach targeting, segmentation and campaign planning.
Want to know what is hiding in your own data? Explore Data Enrichment →
Guides, opinion and practical thinking from the Integra team.
Image slotA practical guide to planning, targeting and measuring direct mail in a digital-first world, and why address-level data still makes the difference.
Read more →
Image slotHow geodemographic segments drift out of date, and what property and household data at the address does instead.
Read more →
Image slotThe spending window around a home move, and how to reach movers before loyalties are set.
Read more →
Image slotWhat separates a list that delivers from one that damages your sender reputation, and how to tell before you buy.
Read more →
Image slotPortfolio size, tenure and ownership structure, and why they change the message you send.
Read more →
Image slotUsing EPC, tenure and property attributes to find the homes most likely to convert.
Read more →
Image slotWhy enrichment often beats acquisition, and where to start with a file you already have.
Read more →Everything from the Integra archive, newest first.
Image slotFinding the right landlords, reaching them quickly, and engaging them with relevant offers has always been a challenge for organisations working across
Read more →
Image slotRelying on a single marketing channel today can feel a little like trying to win a race with one leg, you’re at a significant disadvantage to your
Read more →
Image slotRunning a successful marketing campaign often depends on the quality of your contact data.
Read more →
Image slotSince it came into force in 2018, the General Data Protection Regulation (GDPR) has been one of the most significant pieces of privacy legislation
Read more →
Image slotIf you’re running marketing campaigns, the quality of your contact data can make or break your results.
Read more →
Image slotThere’s nothing more frustrating than crafting the perfect marketing email and seeing it fall flat.
Read more →
Image slotIf you’re running a marketing campaign, few things are more valuable than knowing exactly who you’re speaking to.
Read more →
Image slotYour CRM is only as powerful as the data it holds. No matter how sophisticated your tools or how slick your outreach, if your database is cluttered with…
Read more →
Image slotThe best marketing is driven by insight. It’s not copying competitors or doing the same thing you’ve always done just ‘because we always have’.
Read more →Tell us what would be useful and we will point you to the right guide, or talk it through.
We use essential cookies to make this site work. With your permission we would also like to set analytics and marketing cookies to understand how the site is used and improve it. You can change your choice at any time. See our Cookie Policy and Privacy Policy.