In B2B marketing, the quality of your email list can make or break your campaigns. A carefully built list of engaged, relevant contacts ensures better open rates, stronger conversions, and long-term relationships with potential clients. If you’ve been wondering how to grow a B2B email… Read More »Top 10 strategies for building a high-quality B2B email list
Data privacy has always been a critical issue for businesses handling personal information. But in 2025, it’s more important than ever to understand how UK laws have developed and what’s on the horizon. From the introduction of the General Data Protection Regulation (GDPR) in 2018… Read More »The evolution of data privacy laws in the UK: What businesses need to know in 2025
Relying on a single marketing channel today can feel a little like trying to win a race with one leg, you’re at a significant disadvantage to your competition. To truly connect with your audience and get a competitive edge, you need to be everywhere they… Read More »What is an integrated data campaign?
Running a successful marketing campaign often depends on the quality of your contact data. Without accurate, relevant information about your audience, even the most creative messaging can fall flat. That’s why knowing how to purchase data the right way is essential, not just to stay… Read More »How to purchase data for your next campaign
Since it came into force in 2018, the General Data Protection Regulation (GDPR) has been one of the most significant pieces of privacy legislation affecting UK businesses. While it covers every aspect of handling personal data, it’s particularly relevant to marketing teams, especially those running… Read More »Everything you need to know about GDPR
You’ve crafted the perfect subject line, fine-tuned your series of emails, and hit schedule, only to discover that your emails are going into junk folders. It’s one of the most frustrating (and frightening) parts of email marketing, and a problem that can quietly eat away… Read More »“Why are my emails going to junk?” 10 tips for more effective email campaigns
If you’re running marketing campaigns, the quality of your contact data can make or break your results. For many businesses, buying data can be an efficient way to reach new audiences — but only if it’s done correctly. Poor-quality or non-compliant data can lead to… Read More »A beginners guide to buying data
Even the most carefully crafted email campaign is useless if no one ever sees it. With inboxes increasingly protected by intelligent spam filters, marketers face an uphill battle to ensure their emails are delivered and read. So, how do you beat the spam filters and… Read More »Beating the spam filters: How to ensure your email campaigns cut through
If you’re running a marketing campaign, few things are more valuable than knowing exactly who you’re speaking to. That’s where a business data list comes in. Whether you’re reaching out by post, email or phone, having access to the right contacts can make or break… Read More »What is a business data list and how does it work?
There’s nothing more frustrating than crafting the perfect marketing email and seeing it fall flat. Often, it’s not the message that’s the problem. It’s who you’re sending it to. Reaching the right audience is at the heart of every successful email campaign. Whether you’re promoting… Read More »How to get marketing emails to the right people