Direct mail marketing is the practice of sending physical promotional materials such as letters, postcards, catalogues, or brochures directly to a selected audience via the postal system. For enterprises, this allows you to reach high-value prospects in a way that feels tangible and personal. With Integra, our process leverages data-driven insights and direct mail data to ensure every campaign is precise, GDPR-compliant, and designed for maximum engagement and impact.

Yes, direct mail continues to deliver significant results, particularly for enterprises facing digital saturation. It offers a tactile, trusted experience that recipients engage with at their own pace. Open and response rates for direct mail are consistently higher than for email alone, and by combining creative messaging with direct mailing solutions, enterprises can achieve measurable ROI and improved brand recall.

Targeting starts with high-quality direct mail data. At Integra, we manage a proprietary database of detailed audience attributes, allowing precise segmentation based on geography, purchasing behaviour, demographics, or engagement history. This ensures your direct mail campaigns reach the right decision-makers with personalised content that resonates.

Absolutely. Using modern print technologies, we deliver scalable personalisation — from individualised offers and visuals to full campaign-specific content. B2B campaigns can be addressed by name, job title, or company, while B2C campaigns target households. Each mailer is optimised for engagement, ensuring a strong connection with your audience and maximising campaign performance through direct mail marketing services.

Our end-to-end direct mail marketing services include campaign planning, audience segmentation using verified direct mail data, creative content development, high-quality production, fulfilment, and performance analytics. We also provide multichannel integration, linking physical mailers with digital touchpoints for enhanced results.

Integra adheres to strict GDPR standards. All direct mail data is encrypted and handled securely, with audit trails maintained throughout the campaign lifecycle. Our compliance measures ensure your brand reputation is protected and recipients’ privacy rights are fully respected.

Yes. We can combine physical mailers with digital triggers such as personalised URLs (PURLs), QR codes, and promotional codes to create seamless multichannel journeys. This integration allows for better tracking, enhanced engagement, and a higher return on investment.

Each campaign includes unique identifiers and tracking mechanisms to monitor engagement, response rates, conversions, and cost per acquisition. Our post-campaign reports provide actionable insights, highlighting which audience segments responded best, helping to refine future campaigns using our direct mailing solutions.

Enterprises across retail, financial services, utilities, telecoms, automotive, and more benefit from targeted direct mail. It’s particularly effective for reaching high-value clients, reactivating lapsed contacts, and delivering complex or high-consideration messaging. Leveraging direct mail marketing services ensures campaigns are precise, compliant, and impactful.

Enterprise-level campaigns usually take 4–6 weeks from initial briefing to delivery, covering data segmentation, creative development, printing, and fulfilment. For ongoing campaigns, rolling or reactive mailings can be deployed with shorter lead times, ensuring timely execution of your direct mailing solutions.

Yes. We support multi-country campaigns with multilingual content, cross-border fulfilment, and compliance with multiple jurisdictions. Our team ensures smooth execution and effective targeting, using accurate direct mail data for global outreach.

We offer eco-conscious options, including FSC-certified paper, carbon-balanced printing, and recycled packaging. Coupled with our data-driven targeting approach, we minimise waste by reaching only the most relevant recipients, making our direct mail marketing services both effective and responsible.