James Neale

If you’re running a marketing campaign, few things are more valuable than knowing exactly who you’re speaking to. That’s where a business data list comes in. Whether you’re reaching out by post, email or phone, having access to the right contacts can make or break… Read More »What is a business data list and how does it work?

Email remains one of the most cost-effective ways to reach a specific audience, however, with inboxes more crowded than ever, marketers face increasing pressure to make every send count. Targeted email marketing promises higher engagement rates and better returns on investment.  In this blog, we’ll… Read More »The cost of a send: is targeted email marketing worth it?