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B2C Data Cleansing

Consumer data cleansing, validated at the address

Stale consumer data is not just untidy, it is costly, embarrassing and non-compliant. Integra's B2C cleansing validates every record against the live UK address graph, suppresses goneaways and deceased, removes duplicates and adds the freshness markers you need to keep it clean afterwards.

Speak to an expert → Talk about an ongoing programme
Validated at UPRN levelGoneaway and deceased suppressionUK-based, GDPR-compliant
Speak to a data expert
Send us a sample of your consumer records for a free health check.

GDPR compliant. B2B data processed under Legitimate Interest.

What changes for you

Cleaner data you can actually trust

Higher deliverability, lower postage and email costs, lower complaint and bounce rates, and a customer file you can actually trust for segmentation and personalisation.

We validate against the live UK address graph, so movers, goneaways and deceased are reflected as they happen, not on a fixed annual cycle.

See how the graph works →
A before-and-after data view, or a clean UK address match visual.
Image slot

A before-and-after data view, or a clean UK address match visual.

What we do to your data

Match every record to a verified UK address (UPRN)
Suppress goneaways, deceased and known opt-outs
Remove duplicates and reconcile household-level records
Validate email and phone where present
Optionally enrich with property, household and life-stage attributes
Return a clean file with a clear audit of what changed and why

How it works

01

Sample and audit

Send us a sample or the full file, and we assess the state of your data.

02

Cleanse and validate

We match, suppress, deduplicate and validate, flagging every change.

03

Deliver and maintain

Receive a clean file with a full audit, plus ongoing cleansing on an agreed cadence.

Trust and provenance

Data you can trust and trace

Processing is UK-based and GDPR-compliant. Data residency and handling are agreed in advance, and every change is auditable. Our data comes from trusted, regularly updated and compliant sources.

Source on every fieldSource, date and confidence, auditable rather than a black box.
Consent and suppressionApplied before data reaches you. TPS and CTPS screened live.
Continuously refreshedUpdated against official UK sources, not a fixed annual cycle.
GDPR-compliantB2B data processed under Legitimate Interest.

Who it is for

Any business with a large UK consumer database.

RetailCharitiesFinancial servicesUtilitiesInsuranceSubscription and membership

B2C Data Cleansing, common questions

How current is the address record you cleanse against?
Continuously refreshed against the live UK address graph, so movers, goneaways and deceased are reflected as they happen.
Can you keep my file clean over time?
Yes. We offer ongoing cleansing programmes with agreed cadence and automatic suppression updates.

Send us a sample

We will run a free health check and show you exactly what a cleanse would change.

Speak to an expert →Learn about Data Enrichment