Insights

5 self-serving tips from Integra on what to do during the Coronavirus pandemic. 1. Clean up your CRM data to maximise your marketing campaign ROI. 2. Analyse your data and identify customer segments least affected and concentrate your outbound marketing efforts towards them. 3. Invest… Read More »5 self-serving tips from Integra on what to do during the Coronavirus pandemic.

Data Is Everywhere Over the last few years the use of data has evolved and increased dramatically. Companies are currently using more and more sophisticated methods to engage with both existing customers, whilst also trying to reach new prospects with the aim of ultimately becoming… Read More »Data Is Everywhere