Unify your data. Empower your marketing.

One clean, connected dataset for smarter and more impactful marketing decisions.

Inconsistent or fragmented data holds back your marketing and sales efforts. Integra’s Integrated Data Service combines multiple sources into a single, accurate, and actionable dataset. This lets you target your customers and prospects more precisely, personalise campaigns effectively, and measure results with confidence.

Whether you’re using multiple CRMs, marketing platforms, or third-party data, we’ll bring everything together — clean, enrich, and harmonise your data so it works for you, not against you. With over 30 years of combined experience, we’ve seen a wide variety of datasets, and know how to make them work for you.

Services

If you’re struggling to get consistent insights or campaign results, your data might be disconnected. Our integrated data solutions include:

Data integration

Combine multiple datasets from different sources into one unified and clean dataset. We remove duplicates, standardise formats, and resolve inconsistencies so your data is ready for use in any campaign or analysis. This ensures you work from a single source of truth, improving efficiency and accuracy.

Data enrichment

Add valuable, up-to-date information to your existing data to deepen customer profiles and enhance segmentation. Our enrichment services layer additional demographic, firmographic, and behavioural insights onto your base data, enabling more personalised and targeted marketing.

Data cleansing

We clean and validate your data to remove outdated, inaccurate, or incomplete records. Maintaining high data quality reduces waste, improves deliverability, and ensures your communications reach the right people.

Data management & compliance

All our data cleansing services are 100% GDPR compliant. We help you stay on the right side of data protection regulations while improving marketing outcomes.

Why choose Integra’s data cleansing services?

Decades of experience

We own our data assets

Tailored, consultative approach

Beyond integration

Decades of experience

We own our data assets

Tailored, consultative approach

Beyond integration

How does it work?

Step 1: data audit and review

Send us a sample or full data export. We’ll analyse its current condition and identify gaps and inconsistencies.

Step 2: tailored integration plan

We recommend the right mix of integration, cleansing, and enrichment services based on your needs.

Step 3: integration and cleansing

Our team cleans and combines your data using automated tools and expert checks.

Step 4: delivery and ongoing support

Receive your unified dataset in your preferred format, plus advice and support to keep it fresh and compliant.

FAQs

What exactly does an Integrated Data Service do?

Data cleansing (also known as data cleaning or scrubbing) is the process of identifying and fixing issues within your database — such as duplicate records, outdated information, typos, formatting inconsistencies, or missing fields. It ensures your data is accurate, up to date, and ready to use. Clean data means fewer wasted emails, better customer insights, and stronger marketing results.

Why can’t I just keep using my existing systems separately?

You can if you want to, but using fragmented data sources often leads to inconsistencies and duplicates, which can cause errors in targeting and reporting. Without integration, it’s hard to get a clear view of your customers, resulting in wasted marketing spend and poor engagement. Integrated data provides a consistent, up-to-date view, so your outreach is relevant and effective.

How does this help with GDPR compliance?

Our service includes built-in checks and processes to ensure that data is handled in line with GDPR. This includes managing consent records, applying suppression lists, and documenting processing activities. By keeping your data accurate and compliant, you reduce the risk of penalties and build trust with your customers.

What types of data can be integrated?

We can work with various types of data — from contact and demographic details to behavioural data, sales records, and more. The goal is to create a comprehensive, accurate profile of each customer or prospect, tailored to your business needs.

How long does the integration take, and what’s involved?

The timeline varies depending on the volume and complexity of your data, but most projects take between 4 to 8 weeks. We start with a full audit of your current data sources, map how they’ll be combined, clean and standardise the data, enrich missing information, and set up ongoing syncing and monitoring.

Will I need to change my current software or processes?

No, our service is designed to work alongside your existing systems through secure integrations and APIs. We aim to enhance your current workflows, not disrupt them.

What support do I get after the integration?

After completing the initial integration, you can choose ongoing data management support to keep your data accurate and compliant. We provide regular updates, cleansing, enrichment, and compliance checks to ensure your dataset remains a valuable asset for your marketing and sales teams.

Can integrated data improve my marketing ROI?

Absolutely. With accurate, up-to-date, and enriched data, your campaigns become more targeted and relevant, which improves engagement and conversion rates. This reduces wasted spend on irrelevant contacts and maximises the return on your marketing investment.

Want to get more from your data?

Let’s talk. Our integrated data solutions connect the dots between insight, compliance and performance — helping you reach the right people, in the right way.