Data brokers in the UK operate behind the scenes of many marketing, sales and analytics operations. Their role is to collect, process and supply structured data that helps businesses make better decisions — from identifying new customers to reducing risk. While not always visible, data… Read More »What do data brokers do in the UK?
Email remains one of the most cost-effective ways to reach a specific audience, however, with inboxes more crowded than ever, marketers face increasing pressure to make every send count. Targeted email marketing promises higher engagement rates and better returns on investment. In this blog, we’ll… Read More »The cost of a send: is targeted email marketing worth it?
In a world saturated with digital noise, direct mail marketing offers a refreshingly tangible way to connect with your audience. While inboxes overflow and social ads blur into the background, a well-crafted piece of post still has the power to capture attention and convert. But… Read More »What is direct mail marketing and how does it work?
Integra Data Solutions has been named as the winner of the Marketing, Advertising & PR at the East of England finals of the StartUp Awards 2023 on the 29th of June. Integra Data Solutions Integra has created B2B, Property, and Homemovers data that consistently delivers… Read More »INTEGRA DATA SOLUTIONS NAMED MARKETING, ADVERTISING & PR COMPANY OF THE YEAR AT THE EAST OF ENGLAND STARTUP AWARDS FINALS
As businesses continue to rely more heavily on data-driven insights, having a solid B2B data strategy has become more important than ever. However, with the ever-increasing amounts of data available, it can be difficult to know where to start. That’s why we’ve put together this… Read More »10 Tips for Optimising Your B2B Data Strategy
The best marketing is driven by insight. It’s not copying competitors or doing the same thing you’ve always done just ‘because we always have’. When you use data on your existing customers to understand and deliver more of what they want – it drives loyalty,… Read More »The Best Examples of Data Usage in Marketing
Postal marketing is sending out communications about your product or service, you guessed it, by post. When people say ‘marketing’ we now think they’re automatically referring to digital. Websites, social media, pay-per-click and banner ads are included in every solid marketing plan. PR is no… Read More »Is Postal Marketing ‘Dead’?
B2B Communications during the Covid 19 Pandemic and Beyond: The New Normal? At Integra Data Solutions, we understand that the ongoing fight against Coronavirus has not only impacted the way we go about our lives, but it has created uncertainty and concern about everyday tasks including… Read More »B2B Communications during the Covid 19 Pandemic and Beyond: The New Normal?
5 self-serving tips from Integra on what to do during the Coronavirus pandemic. 1. Clean up your CRM data to maximise your marketing campaign ROI. 2. Analyse your data and identify customer segments least affected and concentrate your outbound marketing efforts towards them. 3. Invest… Read More »5 self-serving tips from Integra on what to do during the Coronavirus pandemic.
Data Is Everywhere Over the last few years the use of data has evolved and increased dramatically. Companies are currently using more and more sophisticated methods to engage with both existing customers, whilst also trying to reach new prospects with the aim of ultimately becoming… Read More »Data Is Everywhere