Acquire the right audiences for campaigns that need to perform
Build audiences that hold up under real campaign conditions, not just on paper.
At Integra, we help agencies, printers, brands and many more acquire UK audience data that is commercially effective from the outset. That means selecting the right datasets, refining targeting and making sure your campaigns start with an audience that is built to deliver. With our experience in the world of data acquisition, we work closely with clients to build the datasets they need to boost campaign success.
Whether you are running direct mail, outbound or multi-channel activity, your results depend on who you start with.
Acquire the right audience for results
Working together, we can help you put the right audience together and boost campaign effectiveness.
Audience data built around performance, not volume
Acquiring data is not just about access. It is about making the right decisions before your campaign goes live.
We work with you to define who you need to reach, challenge assumptions where needed and build audiences that reflect how campaigns actually perform. The focus is always on relevance, efficiency and commercial outcome.
- Reduce wasted spend through better targeting
- Improve response rates and engagement
- Build more predictable campaign performance
Why choose Integra for your UK data needs?
We do not just supply datasets, we help you apply them properly.
That means understanding how your campaign will run, selecting data that fits that model and refining your audience so it delivers in practice. In many cases, this includes reshaping the brief to improve performance before the campaign even begins.
- Built around campaign behaviour, not database size
- Direct access to specialists, not layered account management
- Practical guidance alongside every dataset
Explore our products
Reach the right business audiences across the UK with data built for campaigns that need to perform.
We help you target by sector, job function, seniority and company profile, so your campaigns land with decision-makers who are more likely to engage and convert. This is not about accessing more contacts. It is about accessing the right ones.
By focusing on relevance over volume, you reduce wasted outreach, improve engagement rates and build a stronger, more predictable pipeline. Whether you are running direct mail, outbound or multi-channel campaigns, your results depend on who you start with.
Engage customers at a moment when behaviour is already changing.
Home movers represent a unique window where purchasing decisions are actively being made. We help you identify households that are moving or have recently moved, allowing you to align your campaigns with real, time-sensitive intent.
This means your messaging reaches people when they are most receptive, whether that is for utilities, finance, retail or home services. Better timing leads to stronger response, improved conversion and more efficient spend across your campaigns.
Target households based on property type, ownership and location with greater precision.
Our property data allows you to move beyond broad demographic targeting and focus on real-world indicators that influence buying behaviour. From property value and type through to geographic segmentation, you can build audiences that closely match your ideal customer profile.
This level of precision helps you reduce wasted spend, improve relevance and deliver campaigns that feel aligned to the customer’s situation. When your targeting reflects reality, your results improve.
Reach landlords with campaigns built around ownership, portfolio size and investment behaviour.
We help you identify and segment landlords based on property ownership patterns, whether you are targeting individual buy-to-let owners or larger portfolio landlords.
For sectors such as finance, insurance, utilities and property services, this level of targeting creates a more relevant and commercially effective audience.
Better audience definition leads to more relevant messaging, improved response rates and stronger long-term value from each campaign.
Reach supporters who are more likely to engage with fundraising campaigns, appeals and long-term giving initiatives.
We help charities and agencies target audiences based on donation behaviour, cause affinity and relevant household indicators, allowing campaigns to focus on people with a stronger likelihood to respond. This is not about wider reach. It is about finding audiences that align with your mission.
By improving relevance from the outset, you can reduce wasted spend, improve response rates and build stronger donor pipelines across direct mail, digital and integrated campaigns.
Connect with businesses that are more likely to support charitable, sponsorship and partnership activity.
We help organisations identify companies based on size, sector, location and commercial profile, so outreach reaches decision-makers with the capacity and relevance to engage. This is not about sending more approaches. It is about speaking to the right organisations first.
By targeting more precisely, you improve engagement, create better partnership opportunities and build a stronger pipeline for corporate fundraising and sponsorship activity.
Reach targeted audiences quickly through compliant email data built around campaign relevance.
We help you access segmented email audiences across consumer and business markets, selected based on sector, geography, profile and campaign objective. This is not about buying volume. It is about using email data that gives your outreach a stronger chance of performing.
With the right audience in place, you can improve open rates, engagement and conversion while reducing wasted activity and protecting campaign efficiency.
Reach new businesses at the point where supplier decisions are actively being made.
We help you target newly formed companies across the UK, allowing your campaigns to engage decision-makers during the early stages of growth when needs are immediate and buying activity is often highest. This is not about contacting every start-up. It is about identifying the businesses most relevant to your offer.
By engaging companies early, you can build relationships ahead of competitors, improve response rates and create a stronger pipeline across sectors such as finance, telecoms, professional services and B2B support.
FAQs
We start with how your campaign will actually run, not just the brief. That means understanding your objectives, challenging assumptions where needed and selecting data that reflects how audiences behave in practice.
The goal is to build an audience that is commercially viable from the outset, not one that simply looks right on paper.
We support campaigns targeting both business and consumer audiences across the UK.
This includes sector-based business audiences, property and household targeting, and audiences built around behavioural signals such as life stage or movement. The focus is always on aligning the audience to your campaign objective, rather than fitting your campaign to a fixed dataset.
Data should be judged by how it performs, not how it looks in isolation, or whether or not every piece of data is 100% accurate.
We focus on relevance, structure and usability, making sure the data aligns with your targeting strategy, channel and campaign timing. In many cases, performance improvements come from refining the audience before the campaign even begins.
Yes. We work with organisations running one-off campaigns as well as those with continuous acquisition activity.
For ongoing programmes, we focus on consistency, repeatability and long-term performance, helping you refine your approach over time rather than treating each campaign in isolation.
Start with the right audience.
If you are investing in acquisition, getting the audience right is the most important decision you can make. Speak to a specialist and get a clear view of what will work for your campaign.
INTEGRA DATA SOLUTIONS
Registered Office:
146 New London Rd
Chelmsford
Essex
CM2 0AW
Company Registration Number: 12145011
VAT Registration Number: 342 7318 09
ICO Registration Number: ZA670197