Insights

If you’re running a marketing campaign, few things are more valuable than knowing exactly who you’re speaking to. That’s where a business data list comes in. Whether you’re reaching out by post, email or phone, having access to the right contacts can make or break… Read More »What is a business data list and how does it work?

Your CRM is only as powerful as the data it holds. No matter how sophisticated your tools or how slick your outreach, if your database is cluttered with duplicates, outdated contacts, or inconsistent records, your marketing efforts will be working against the grain. Maintaining data… Read More »How to keep your CRM and database clean

Data brokers in the UK operate behind the scenes of many marketing, sales and analytics operations. Their role is to collect, process and supply structured data that helps businesses make better decisions — from identifying new customers to reducing risk. While not always visible, data… Read More »What do data brokers do in the UK?

Email remains one of the most cost-effective ways to reach a specific audience, however, with inboxes more crowded than ever, marketers face increasing pressure to make every send count. Targeted email marketing promises higher engagement rates and better returns on investment.  In this blog, we’ll… Read More »The cost of a send: is targeted email marketing worth it?

In a world saturated with digital noise, direct mail marketing offers a refreshingly tangible way to connect with your audience. While inboxes overflow and social ads blur into the background, a well-crafted piece of post still has the power to capture attention and convert. But… Read More »What is direct mail marketing and how does it work?

The best marketing is driven by insight. It’s not copying competitors or doing the same thing you’ve always done just ‘because we always have’. When you use data on your existing customers to understand and deliver more of what they want – it drives loyalty,… Read More »The Best Examples of Data Usage in Marketing

Postal marketing is sending out communications about your product or service, you guessed it, by post. When people say ‘marketing’ we now think they’re automatically referring to digital. Websites, social media, pay-per-click and banner ads are included in every solid marketing plan. PR is no… Read More »Is Postal Marketing ‘Dead’?