The best marketing is driven by insight. It’s not copying competitors or doing the same thing you’ve always done just ‘because we always have’. When you use data on your existing customers to understand and deliver more of what they want – it drives loyalty,… Read More »The Best Examples of Data Usage in Marketing
Postal marketing is sending out communications about your product or service, you guessed it, by post. When people say ‘marketing’ we now think they’re automatically referring to digital. Websites, social media, pay-per-click and banner ads are included in every solid marketing plan. PR is no… Read More »Is Postal Marketing ‘Dead’?
B2B Communications during the Covid 19 Pandemic and Beyond: The New Normal? At Integra Data Solutions, we understand that the ongoing fight against Coronavirus has not only impacted the way we go about our lives, but it has created uncertainty and concern about everyday tasks including… Read More »B2B Communications during the Covid 19 Pandemic and Beyond: The New Normal?
5 self-serving tips from Integra on what to do during the Coronavirus pandemic. 1. Clean up your CRM data to maximise your marketing campaign ROI. 2. Analyse your data and identify customer segments least affected and concentrate your outbound marketing efforts towards them. 3. Invest… Read More »5 self-serving tips from Integra on what to do during the Coronavirus pandemic.
Data Is Everywhere Over the last few years the use of data has evolved and increased dramatically. Companies are currently using more and more sophisticated methods to engage with both existing customers, whilst also trying to reach new prospects with the aim of ultimately becoming… Read More »Data Is Everywhere