Case studies

Proof, from real UK campaigns

Named client work and the results behind it, plus the scenarios that show what a connected view of an address makes possible.

Client stories

Named client results

Real campaigns, real numbers, delivered with our data behind them.

In practice

What connected intelligence looks like

The value of joined data is easiest to see in the moments where siloed data would have missed the opportunity entirely.

A 400% improvement for a major UK utility

Acquisition built on census data had plateaued. Joining property attributes, household composition and behavioural indicators at address level built segments that reflected real circumstances rather than statistical averages, and a 400% improvement in campaign performance. Not through bigger budgets, through smarter data.

A utility engineer at a UK property, or a performance uplift chart.
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A utility engineer at a UK property, or a performance uplift chart.

The mover who is also a business owner

A financial services company buys a movers file and runs direct mail. What a standard provider cannot tell them is that three of those addresses also have a small business operating from them, two registered in the last six months, one growing fast. Those are mover plus new-business opportunities, surfaced automatically because everything is pinned to the same address.

A UK home with a small business operating from the same address.
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A UK home with a small business operating from the same address.

EV infrastructure planning

An EV charging business needs to prioritise where to deploy charge points. The data spans property type, household income, adoption propensity, grid infrastructure and proximity to business clusters. No single product holds all of that, but because everything is joined at address level the analysis runs across all four dimensions at once, producing a prioritised deployment map based on real signals.

An EV charge point on a UK street, or a deployment heat map.
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An EV charge point on a UK street, or a deployment heat map.

B2B sales reaching directors at home

A high-value B2B business wants to reach directors for a proposition relevant both commercially and personally. A B2B dataset gives business contacts, a residential dataset gives household addresses, but neither says which contacts also live at a high-value household. Our home-business linkage does exactly that.

A senior decision-maker at home. Considered and premium.
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A senior decision-maker at home. Considered and premium.

Bring us your campaign

Tell us what you are trying to do, and we will show you what the data can do.