Data Enrichment

Data enrichment, at the address

Make the customer data you already hold deeper, fresher and more useful. Integra appends property, household and business context to your first-party records at address level, with source, date and confidence on every attribute, so your CRM and campaigns work from a complete picture.

Appended at UPRN level100+ property variablesSource on every attribute
Speak to a data expert
Send us a sample and we will show you what we can append.

GDPR compliant. B2B data processed under Legitimate Interest.

More than cleansing

Enrich, do not just tidy

Most services give you back the same data, just tidier. Integra enriches: every record validated at address level and matched to our connected graph, so you end up with cleaner data and more useful data.

Because we own the connected data, we append property, household, business and mover context in the same step, with provenance you can audit.

See Data Cleansing →
A single record gaining property, household and business layers.
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A single record gaining property, household and business layers.

What you can append

Property type, value, tenure and EPC
Household composition and length of residence
Affluence and life-stage indicators
Business and director-at-home linkage
Mover and life-event signals
Modelled propensity scores
How you receive it
One-off appendAPI real-time lookupScheduled enrichment feedWarehouse or CDP delivery

How it works

01

Sample and match

Send a sample. We match your records to the Integra graph at address level.

02

Append and score

We append the attributes and propensity scores you need, with provenance.

03

Deliver and refresh

Receive an enriched file, or set up a continuous enrichment feed into your stack.

Trust and provenance

Data you can trust and trace

Every appended attribute carries its source, date and confidence, so your enriched file is auditable, not a black box. Our data comes from trusted, regularly updated and compliant sources.

Source on every fieldSource, date and confidence, auditable rather than a black box.
Consent and suppressionApplied before data reaches you. TPS and CTPS screened live.
Continuously refreshedUpdated against official UK sources, not a fixed annual cycle.
GDPR-compliantB2B data processed under Legitimate Interest.

Who it is for

Teams that want more from the first-party data they already own.

CRM and marketingData and insightFinancial servicesEnergy and utilitiesRetailAutomotive and EV

Data Enrichment, common questions

What is data enrichment?
Data enrichment adds new, verified attributes to your existing records, such as property, household, business and behavioural context, so you can target, score and personalise more effectively.
How is Integra's enrichment different?
We append from our own connected graph at address level, in the same step as validation, with source, date and confidence on every attribute.
How do I receive enriched data?
As a one-off appended file, a real-time API lookup, or a continuous feed into your CRM, CDP or warehouse.

Get a free enrichment sample

Send us a sample and see exactly what Integra can add to your data.